The same call kept coming: a board meeting in a week, and a spreadsheet that will not survive the first question.
Founded 2020 as Ideate Business Plans | 200+ clients | US, GCC and Europe
Selected clients across the US, GCC and Europe
No origin myth. Just the work, in the order it happened.
Both partners are chartered accountants who spent years preparing the numbers other people had to defend, watching from the back of the room as the questions came.
Numbers from an accountant, story from a designer, then the raise spent reconciling the two. We did both, so they could not disagree.
Revenue typed in rather than driven. Hiring plans detached from the plan they served. Constants buried in formulas. Not a spreadsheet problem — a thinking problem.
Founders came back because a board expected a monthly pack nobody could produce. So we built the cadence: close, report, forecast, decide.
Then the acquisition approaches came. Valuation and quality of earnings followed: the model that raises a round is the one a buyer takes apart.
Ideate became Number Ninjas: same partners, same files, a better name. 7 services across the US, the GCC and Europe. Every engagement still opens the same way: where does the revenue come from?
Judging pitch competitions is not marketing. It is where we hear the questions founders are actually asked — the ones our models have to answer.
Every one of them costs us money at some point. That is how we know they are positions.
Every headline states its conclusion with its figure. A chart titled "Revenue" says nothing.
Delivered unlocked, assumptions in one place, every constant labelled.
Nobody should hesitate before asking their finance team a question. The price is agreed up front.
If you do not need the engagement, we say so before you pay for it.
The interesting part happens after the model is built, when someone with an incentive to disagree starts asking where a number came from.
The structure exists to keep partners on the file rather than on a pipeline.
No open-plan office and no bench of juniors. Captioned by what is actually happening, not by what looks busy.
This is a commitment about how we behave, not a clause. Nothing below requires you to read a contract to hold us to it.
We sign your mutual NDA before a single figure moves. You should not have to send something to find out whether we will protect it.
Your engagement team and the partner reviewing it, and nobody else in the firm. We do not circulate client work internally as an example of anything.
No logo, no named quote, no reference call without written consent. Samples here are anonymised because consent was not sought, not because it was refused.
Advice is only worth what its independence is worth.
We sell no platform, seat or subscription, so no advice steers you toward a product we own. Models are built in the tool your investors already read.
We do not audit or attest, so we never depend on management staying happy with us. Which is why we can be blunt about a thin assumption.
The number is agreed in writing before we start. No hourly billing, so thoroughness costs you nothing, and our fee does not move with your valuation or your round.
30 minutes with a partner. You will leave with a straight answer about what to build first, whether or not you engage us.
Who the partners are, what they have shipped, and how engagements are staffed.
The 4 situations we are built for, and the ones we are not.
Every fee for every service, published in full before you speak to us.
