Insights

What we find inside
real models

We read models, board packs and diligence files for a living. These are the patterns that keep repeating.

Published roughly twice a month, with no sales sequence attached

Latest

Notes from the files

Every observation here comes from work we have actually done. Client details are removed; the arithmetic is not.

8 of 31 articles

Close on day 8, or explain why not

A close that lands on a date is worth more than a close that is technically perfect four weeks later.

Comparisons

The choices founders ask us to settle

We are not neutral on all of these, and we say which way we lean and why.

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What you get
  • 1

    One observation

    Drawn from a real model, board pack or diligence file, anonymised.

  • 2

    The arithmetic

    The numbers behind the claim, so you can test it against your own file.

  • 3

    One thing to check

    Something specific to look at in your own model this week.